Guess iApp Launch!

So today was an extremely early start for myself and our lovely social media exec, but boy was it worth it! We headed down to the Guess flagship store on Regents Street to see an exclusive sneak peek of the first Guess iApp! Upon arrival, we were greeted with a fabulous array of breakfast goodies and drinks and of course a wonderful up close and personal look at their great new range of jewellery and watches! 

After having a cup of tea and breakfast muffin, we were excited to see the brand new collection as well as to experience the buzz surrounding the new fashion iApp! This is a first for Guess in the UK and we don’t blame them for being excited!

Many retailers on the high street have their own apps, but Guess have pushed the boundaries by not only having an app to view the collection with the catchy name of ‘GGG’ or Guess, Gorgeous, Gifts, it also has a QR code reader and Augmented Reality function built in! Ok, so for those who have no idea what I just said, don’t worry, I didn’t either! Basically, once a user has downloaded the app, this whizzy function recognises an image, in this case a model wearing a watch and brings the watch to life. Right in front of your eyes, your smart phone transforms these once 2D images of a watch in to 3D, where you can then move them around and have a 360 look at them. This great advance in technology is not only fun, it allows the user to get a real feel for the watch similar to as you would in store. 

To celebrate the launch of this, two of this season’s must have watches for both him and her will be up for grabs at the Augmented Reality ‘Guess Live’ events, that will be taking place across the country. The first of these events will take place on October 6th at the Guess Regent Street store where the front window will be taken over by huge displays recognisable by Augmented Reality. By scanning these images, the user will be able to watch exclusive content on their iPad’s and in turn will win either a Guess watch or a gift card to be redeemed in store that day! 

And if you haven’t got an iPad? Don’t worry! With the existing built in QR code reader, users with any smart phone will be able to enter the exciting Great GUESS Giveaway, which will run exclusively in Guess stores from mid October! There are some great gifts up for grabs including, OPI nail varnishes, spa breaks, yearly subscriptions to Glamour magazine and an amazing Grand Prize of a holiday for two to see legendary DJ Tiesto live in a surprise location in n 2013!

We are already fans of this great new iApp her at HS HQ, so get downloading and get involved in some of these fabulous promotions! 

Guess' Purr-fect A/W'12 Style!

With the world completely engaged in the global Fashion Weeks that are taking place at the moment and therefore catapulting Spring/Summer ’13 to the fore front of our minds, it’s easy to forget that the weather outside is getting colder, which really can only mean one thing, A/W trends! Here at HS HQ we are ready to jump on board with accessorising our new wardrobes with the fabulous new collection of watches and jewellery from Guess! 

This season is the season to be fearless and Guess is well and truly leading the fashion pack with the introduction of their fierce new range of watches! With gothic, military and an all round essence of rock chick, well and truly cemented within the A/W’12 trends, we think these great lines from Guess are the perfect way to finish off your look with a touch of untamed sophistication! 

Take a walk on the wild side with their new leopard print watches. This glam print adds a stand-out style edge with shimmering dial sparkles and dazzling crystal bezels! For any Guess girl, leopard print is like a second skin and these watches will definitely complete her look with a wild twist!  

And it’s not only their watches we are swooning over here at HS HQ; we also love their great new range of jewellery. Big is certainly better this season when it comes to jewellery, whether it be bold collar necklaces, statement cuffs or eye-catching rings, and Guess are no exception when it comes to this. We love this fabulously ferocious necklace complete with statement leopard and zebra print and of course a little sparkle, this is sure to make you stand out from the crowd. Team with a buttoned up blouse, leather look leggings and a pair of studded boots for show-stopping style! 

We’ve also got some great Guess exclusives including this fabulous leopard print strap watch, featuring a heavy dose of sparkle on the dial and bezel! Check out our other great exclusives too including this great mini-sparkle watch and this ultra glam ‘sliding into love’ bracelet!

Autumn/ Winter '12 Trends!

Although summer is desperately trying to cling on for a few more weeks, it’s safe to say that autumn is upon us and in the fashion world it has well and truly arrived!

With the start of the long awaited fashion month yesterday in New York, its hard not to get drawn into the hype and excitement surrounding the glamorous and fast paced fashion world. Although we are excited to see what some of our favourite designers have in store for S/S’13, its all about the A/W’12 on the high street right now and we are loving it! 

This season has so much to offer, including gothic, leather, baroque, military, masculine and the deep gem colours of red, purple, green and blue. These fabulous trends that have sprung from the catwalk came from all over the world, with the likes of Gucci, Dolce & Gabbana, Chanel and Christopher Kane all dipping in to these fabulous trends to produce something unique and great inspiration for the high street.

The Gothic look is a key trend this season with lace, skulls, crosses and leather all gracing the hightstreet. We are loving this look and the way jewellery is combined with it makes for a fabulous finishing touch. Layering up pendants and necklaces is a great way to tie this trend into your look. Why not layer this gothic rolled gold cross pendant with a few chunkier chains for the ultimate gothic-queen or even rock-chic look. Although, this piece is delicate the nature of it makes a bold statement especially teamed with black, studs and of course leather! 

The other trend we are swooning over this season is the use of deep gem colours including red, purple, blue and green. This stunning palette was used by Chanel, Christopher Kane and Alexander McQueen to create some beautifully striking pieces! In keeping with this trend, Garnet, Amethyst, Sapphire and Emeralds are definitely one to watch! By adding a pair of stunning precious stone earrings or even a ring the trend can be worked even if you’re not quite brave enough to step out all in one of these colours! We’re loving the idea of combining Garnet with lace and leather to combine colour and gothic for a fabulous new look! 

Have a peek at our pins on Pinterest and delve into our new Autumn Trends board for the latest and greatest AW’12 trends!